Fintech Dashboard
Emerald Ledger Interface
Rebuilt a legacy trading platform's UI for clarity under pressure. Constraint: 4-week timeline. Trade-off: Custom SVG icons over icon font library.
"Our portfolio isn't a gallery of finished screens—it's a field notebook of decisions made under constraint." Bogotá, Colombia
Curated Works
Web Design as Applied Geometry
Every project in this portfolio solves a real constraint: a limited timeline, a complex legacy system, or a budget that demanded surgical precision over wholesale reinvention.
This page displays a curated selection of recent work from our Bogotá studio. You won't find generic mockups or placeholder copy. Instead, you'll see the actual trade-offs we navigated—why a horizontal scroll matrix was chosen over a modal, or why a dark breaker was necessary to reset the user's attention.
Who this is for: Product managers and founders who need to understand our visual grammar and decision-making process before the first call.
Recent Projects
Scan Mode
Local E-commerce
Bogotá artisan marketplace. Mobile-first checkout.
Architectural Firm Identity
Visual system for Calle 93B practice. Grid-first design.
SaaS
Onboarding Flow Optimization
Reduced drop-off by simplifying the visual path. Constraint: No backend changes allowed. Solution: Pure CSS state indicators.
CSS-Only State
The Decision Lens
We optimize for clarity under constraint. Here's how that shapes our work.
- Portfolio Fit: Does this solve a real business problem?
- Process Clarity: Can we explain every decision?
- Budget Alignment: Does the solution match the investment?
- Timeline Feasibility: What happens if launch date moves up?
What This Optimizes vs. What We Sacrifice
Optimizes
Speed to Launch
Modular components over bespoke animations.
Maintainability
Vanilla JS over heavy frameworks when possible.
Visual Clarity
Strong grid systems over experimental layouts.
Sacrifices
Bleeding-Edge Tech
We won't use experimental CSS features without fallbacks.
Endless Revisions
Scope is locked early. We protect timelines aggressively.
"Wow" Factors
If it doesn't serve the user, it doesn't ship.
The Narrative
Why Visual Composition Matters More Than Features
In our Bogotá studio, we start with a simple rule: every pixel must justify its existence. This isn't minimalism for its own sake—it's a discipline born from working with lean teams and tight budgets. When a client comes to us with a three-week deadline and a complex product, we can't afford to waste time on decorative flourishes.
The projects you see here share a common thread: constraint-driven creativity. The fintech dashboard didn't need more data—it needed better visual hierarchy. The local e-commerce site didn't need more features—it needed a checkout flow that felt trustworthy on a shaky 3G connection in Chapinero.
"The best design decision we made was removing three features, not adding one."
We use a 4:3 aspect ratio for our hero panels because it forces focus. We apply neon dots only to indicate active states or critical paths—never for decoration. This restraint creates space for the work to breathe, and for you to see the quality that matters.
Visual Note: The emerald accent (#10B981) you see throughout this page isn't just a brand color. It's our internal shorthand for "decision point"—a moment where the user must choose, and we need to guide them without shouting.
Field Notes & Constraints
High DensityScenario: The Friday 5PM Email
"Can we launch Monday?" It happened with a local e-commerce client. Timeline pressure meant cutting the wishlist feature. Outcome: Focused on checkout speed instead. Conversion rate improved 12% in first week.
Common Pitfall
Over-designing for mobile. We see agencies build complex gestures for touch devices that 80% of users won't discover. Our fix: static, clear tap targets with immediate feedback.
Constraint in Play
Limited Budget: Client wanted a "unique" identity. We used a single geometric shape as a motif across the site, rotating it 90° for different sections. Cost: $0. Impact: Recognizable.
Typical Stack
PHP
Tailwind
Vanilla JS
MySQL
When We Say "No"
If the timeline doesn't allow for proper QA testing.
If the client requests hidden text for SEO purposes.
If the primary goal is vanity metrics over usability.
If we can't explain the "why" to a non-designer.
Studio Note
"We don't sell websites. We sell the feeling that a user knows exactly where to tap next, even on a crowded bus."
— pixlixa Founder
Ready to Discuss Your Project?
We review portfolio fit, timeline, and budget alignment before the first call. If we can't help you, we'll tell you why.
Response within 24h
No sales pitch